Role: Visual Designer
Timeline: 2021 - 2025

Tools: Figma I Photoshop I Illustrator I Procreate
Company: Venngage

Overview

Venngage is a simple yet powerful design tool for busy professionals. Primarily a B2B SaaS tool, Venngage targets to empower individuals and teams that lack design experience. The tool offers thousands of customizable templates a user-friendly drag and drop editor.

Brand Vision & Tone

“We’re helping people around the world visualize their ideas!”

During the brand refresh we wanted to ensure our customers we are still the same tool they love but with a modern update. We kept the main color palette the same which was blue and green but updated the orange to a yellow to convey our positive disposition as a brand.

Since our users and team members within the company are from all over the world,
diversity and inclusion was an important aspect when defining the visual brand.

Brand Kit Onboarding Modal

In-app visual for Business Template for Free Experiment

Loading Page Modal

Pricing Plan Icons

My Designs Recommendation Experiment

Learn Center Visuals